Marketing That Gets the Horse World
We help equestrian-based businesses bring in more awareness and customers with simple, effective advertising.
No jargon, no fluff—just clear messaging and a proven system that turns clicks into customers, so you can focus on running your business (not figuring out marketing).
How We Can Help
We'll help you predictably scale your business in 4 steps
Audit Your Sales
Process
Whether you’ve never run a Facebook ad or you’ve tried before without results, we start by reviewing your website and how potential customers currently find and contact you.
We identify gaps—like missing inquiry forms, unclear offers, or confusing pages—that could prevent your future ads from turning into real bookings or sales. This ensures you're set up to get the most out of your marketing budget.
Strategy That is Simple
(& Works)
We create a clear plan to bring in more inquiries and customers—no bloated proposals or confusing marketing talk.
Whether it’s your first time running ads or you’ve felt overwhelmed by tech in the past, we handle the setup (like forms, follow-up, and pipelines) so everything works behind the scenes while you focus on your business.
Launch the Right
Ads
We launch Facebook and Instagram ad campaigns designed to get you noticed—whether you sell tack, offer equestrian services, or anything in between.
Our team writes the copy, designs the visuals, and tests what performs best, so you can start getting more inquiries and customers fast—without wasting money guessing what works.
Scale Without The
Stress
Once your ads are performing, we help you build simple systems to keep the momentum going. From automated follow-ups to email campaigns that turn interest into bookings, we set up the backend so your business keeps growing—even when you're out in the barn.
No tech headaches. No complicated tools. Just a setup that works for you.
Tailored Marketing for Every Kind of Equestrian-Based Business
We tailor your marketing to fit how you actually operate — so your ads bring real results, not confusion.
Service-Based Businesses
Get more client inquiries with lead generation ads
Simple booking funnels and follow-up emails
Systems that reduce no-shows and increase conversions
Storefront businesses
Bring in more foot traffic with local Facebook & Instagram ads
Promote in-store events, sales, or seasonal specials
Turn nearby horse owners into loyal customers
Online Retailers
Product ads that drive clicks and sales
Ads that highlight your top-selling products and seasonal offers
Campaigns built to grow your list
and your revenue
Built for Equestrian-Based Businesses that Deserve Better Marketing
Most marketing agencies don’t understand the horse world. They use generic strategies, miss the language, and end up wasting time and money on ads that don’t connect.
That’s why 17 Hands Marketing exists.
We combine decades of equestrian experience with proven advertising strategy to help horse businesses get discovered online and turn more clicks into paying customers.
From tack stores to trainers to equine service providers and everything in between—we create marketing that speaks to your ideal customer and drives real results.
No guesswork. No fluff. Just clear messaging, targeted advertising, and simple tools to help you grow.
If you’ve never run ads before, or if you’ve tried and felt let down, we meet you where you are—and build a plan that fits your goals, your budget, and your business.
Because in this industry, trust is earned and word travels fast — we help you get found by the right people and build a business that speaks for itself, with results you can measure.
ABOUT THE FOUNDER
From the Show Pen to the Ad Account
With over 30 years in the equestrian world
and a background as a lifelong competitor, I’ve learned how to navigate pressure, play the long game, and obsess over the details — all qualities I now bring to the world of marketing.
As a strategist who’s managed over $1 million in ad spend and led marketing operations for service businesses generating $30M+ in annual revenue, I’ve built campaigns that go beyond clicks — they drive real business growth. From local service providers to niche performance brands, I’ve delivered results like a 10x ROAS, built full-funnel strategies from the ground up, and developed scalable systems that allow business owners to focus on what they do best.
I know how hard it is to wear every hat in your business — and I’m here to help you hand off the marketing piece with confidence. With a clear growth strategy, compelling ads, and a funnel that actually converts, we’ll get your business in front of the right people and turn attention into revenue.
What I’ve Helped Businesses Achieve
Revenue Growth
$130K in sales
this month (vs $120K target)$21K in new business
from Facebook ads aloneMonthly revenue target hit in just 2 weeks
Return on Ad Spend (ROAS)
12.81x ROAS on Facebook
campaigns$140K in tracked sales
from one lead-gen campaign in the first 30 days of running ads
Appointments & Leads
73% close rate from booked calls
61% appointment rate, exceeding a 52% benchmark
Appointment rate over performed by at least 25% for the third month in a row
What Clients Are Saying
“It’s simple — I got a lot more leads coming through the door. Now we’re looking at building our team and getting a bigger shop. We’ve gotten hundreds of leads at this point.”
—
Wyatt, Business Owner
© Copyright 2025. 17 Hands Marketing. All rights reserved.
This site is not a part of the Facebook, Instagram or Meta websites. Additionally, this website is not endorsed by Facebook in any way. FACEBOOK, INSTAGRAM and META are a trademark of FACEBOOK, Inc.This site is not a part of Google, Youtube or any company wholly owned by Google or Youtube. Additionally this website is not endorsed by Google or Youtube in any way.
IMPORTANT: Earnings and Legal DisclaimersIndividual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying any 17 Hands Marketing programs, the economy, the normal and unforeseen risks of doing business, and other factors.17 Hands Marketing are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that 17 Hands Marketing are not liable to you in any way for your results in using our products and services. Privacy Policy